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It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...read more
Written by: Richard Young Director of Aftermarket Content & Programs Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would...read more
EXTEND PERFORMANCE, a marketing group tailored to the automotive and performance aftermarket industries, received six Car Care Council Women’s Board Automotive Communications Awards at this year’s AAPEX (Automotive Aftermarket Products Expo) in Las Vegas, NV. “We’re thrilled and honored to be given this recognition,” states Shawn Collins, Founder and CEO of EXTEND PERFORMANCE. “These awards represent the culmination of our team’s hard work and dedication to those affiliated with the automotive industry and getting them the information they need in formats that are effective and easy to navigate.”read more
EXTEND PERFORMANCE and Randy Meyer Racing understand the value of a well-trained, professional automotive technician. That’s why Randy Meyer Racing is joining forces with EXTEND PERFORMANCE at Booth #782 during this year’s AAPEX show in Las Vegas, Nevada, to spread...read more