Race To The Top Blog

Importance of Positive Brand Building

Importance of Positive Brand Building

It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...

read more
So, It’s a Catalog Malfunction

So, It’s a Catalog Malfunction

Written by: Richard Young Director of Aftermarket Content & Programs Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would...

read more
Importance of Domain Names

Importance of Domain Names

Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...

read more
How the Demand for Training Benefits the Supplier

How the Demand for Training Benefits the Supplier

This is in-the-bay and online, high-level technician training.  This will NOT be a sales pitch. At EXTEND PERFORMANCE, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to...

read more
Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...

read more
Automotive Aftermarket Industry Insights by Richard Young

Automotive Aftermarket Industry Insights by Richard Young

Do You have a Brand? Or Just a Product? “Brand or product?” If you’re an aftermarket manufacturer, you may be thinking, “Yes, of course I have a brand; its name appears prominently on our building, on our website, our letterhead; it’s everywhere.” Well, here’s another...

read more

What’s the Going Rate for Going In-House?

The wild rollercoaster ride we call the automotive aftermarket has brands aggressively cutting costs—including marketing budgets. Some believe taking their marketing in-house is the way to save. Before making a move like that, you’ll want to check out the going rate...

read more