What Is Change Agent?
In essence, [change agent] is a well rounded version of a traditional strategic plan with a focus on shifting resources to more measurable and effective marketing strategies.[change agent] is designed to adapt and evolve to changing market factors and business needs. The general philosophy is, “less time planning, more time doing.” Our goal is to set clear benchmarks and objectives, arrive at a consensus for a 6-month, 12-month, or 18-month approach, and approve budgets and allocations for first quarter activities.[change agent] Deliverables:
- 12-month strategy outlook in search, social, content and PR.
- First quarter activity chart with a detailed plan that includes: tactics, task lists and timelines, as well as work-back and service-hour allocations. Approved activities are then loaded and managed in your custom online Client Center.
- Buyer persona profiles.
- Quarterly blog editorial calendar with abstracts for the month included in the editions.
- Media and blogger database, print publication editorial opportunity calendar, and social media dashboard (Pro & Enterprise editions only)
We Think, Manage, Report, Refine, and Never Stop
CA is a well-rounded version of a traditional strategic plan, but with focus shifted to marketing strategies that are more measurable, accountable, and effective. Our experience in the aftermarket industry compelled us to craft CA to flexibly adapt to fluctuating market factors and changing business needs.
We build custom solutions for our clients. And because business needs are diverse, we offer all these services individually.
However, if you’re looking for an integrated approach, or a complete brand overhaul, our signature CHANGE AGENT process helps you plan and develop your brand, create and execute a results-driven marketing strategy, and monitor your business and campaign performance online with EXTEND CM, our integrative online communications manager.
- Get more for your marketing dollar.
- Have confidence and trust in your agency.
- Stay ahead of the competition.
Services. The Way We Build Your Brand:
- PLANNING AND CONSULTING
- BRAND DEVELOPMENT
- CONTENT MARKETING
- MOBILE APPLICATIONS
- SOCIAL MEDIA
- E-MAIL MARKETING
- PAY-PER-CLICK ADVERTISING
- SEARCH ENGINE OPTIMIZATION
- VIDEO & 360° PRODUCT PHOTOGRAPHY
- PROFESSIONAL SERVICES
Welcome to Measured, Meaningful Communication
The [change agent] process is a cycle of finding the ideal marketing communications formula and continuously perfecting it.
It’s constant research, strategic planning, and innovative solutions that never lose sight of your overall business goals. As a part of our process, we regularly analyze your individualized [change agent] plan’s effectiveness and make the necessary adjustments so you get the best ROI. Our [change agent] report is a monthly recap of everything your plan is doing for you and how each element of the plan is performing.
Welcome to [change agent] from the EXTEND PERFORMANCE. It’s the future of measurable, meaningful communication.