We are passionate about leading automotive aftermarket brands to performance excellence.

EXTEND PERFORMANCE is a marketing group tailored to the automotive and performance aftermarket industries. A branch of the EXTEND GROUP, we specialize in installing your brand. Ever wonder, what your consumers are saying about your brand? Our Online Brand Intelligence software (Obi) gives you the ability to monitor the digital performance of your brand, as well as the performance of other brands in your category. Nothing happens that we don’t know about.

We will show you HOW2 make you, #1 in your category. HOW2 implements our creative software designed to attract people back to your website, your brand, your eCatalog, your product.

Our online training for auto techs puts your brand in their hands—and their loyalty into your brand. Our brand of technology and training work! In addition to our brand installation and training solutions, we offer innovative strategies including native VIN/license plate scan apps, social media and blog campaigns, photography and video, and email campaigns.

“EXTEND PERFORMANCE has grown to be a vital thought leader in the Automotive Aftermarket and is a valued member of AASA, the light duty aftermarket division of MEMA (Motor & Equipment Manufacturers Association). EXTEND PERFORMANCE has provided exceptional support and services to our members and has sponsored both our Vision Conference and now our Technology Conference.  I truly believe EXTEND PERFORMANCE has contributed above and beyond to this industry!”

Ben Brucato, AASA Director of Membership, Sponsorship Programs and Member Services

“Everyone at MotoRad is extremely excited about our newly designed website. The new product search/catalog function is world-class and should prove as a valuable tool for our customers. The dynamic search function and wealth of content (images, videos, application and interchange data) for each and every one of our products is category leading and all provided in a responsive interface that is one of the fastest you’ll find in the automotive aftermarket. We turned to EXTEND PERFORMANCE for the development of the new MotoRad website, based on their track record for creating some of best content rich sites in the industry.”

Brandon Kight, MotoRad Director of Marketing & Program Development

Our breadth of marketing expertise includes content, CRM, social, SEO, and other customer engagement methods that we custom-modify to fit your brand like a racing glove.



2015-2016 ACPN President’s Awards for Catalog Excellence

The President’s Award marks the highest level of honor within the Automotive Content Professionals Network (ACPN)

  • President’s Gold Award in the Web Catalog Category for MotoRad Online Catalog
  • President’s Award in the Mobile Catalog Category for BCA Bearings App

2016 Automotive Communications Awards

The Car Care Council Women in Auto Care honored EXTEND PERFORMANCE with six awards


2015 Automotive Communications Awards

The Car Care Council Women’s Board honored EXTEND PERFORMANCE with six awards

  • Car Care Clinics’ Category:
    Airtex Fuel Delivery Systems PUMP•ED
  • Facebook Customization Category (tied):
    Airtex Fuel Delivery Systems
    BCA Bearings
  • Pinterest Page Category:
    BCA Bearings
  • Mobile Device Category (tied):
    Airtex Fuel Delivery Systems VIN Scan App
    The HUB from BCA Bearings VIN Scan App





Recent Industry Awards

National Catalog Managers Association (NCMA) President’s Award for Catalog Excellence in the web category for FuelPumpU.com, 2014-2015.

2012-2013 FuelPumpU.com online catalog also earned a President’s Award, the NCMA’s highest level of honor.



2013 AAF Addy Awards

  • Airtex VIN Scan App - Print Ad
  • Airtex VIN Scan App - GPS & Location
  • Airtex VIN Scan App - Email
  • Airtex VIN Scan App - Integrated Campaign
  • Airtex QR Code - Integrated Campaign