Pretty startling insight from the guy who created the very first mobile app in the state of Indiana. But that’s how Shawn Collins and the entire EXTEND PERFORMANCE team approach every project: We’re not just building an app, or a site; we’re building the brand. So, before we jump into creating the app, we dive into tightly identifying the user and defining the functions and features they’d value most. It’s determining the app user experience they’ll associate most favorably with your brand—and delivering your brand’s promise.
More First-Time Web Experiences Take Place on Mobile Phones Than on Computers
- 70% of web views are on mobile
- More purchases are made on mobile than desktop
It’s very likely the first impression your brand makes will be on a device with a small screen. And with 70% of purchases being made via mobile, your app has to look great and perform effortlessly.
Web-Based or Native App?
90% of Apps Never Get Downloaded. Let’s Get Yours in the Top 10%.
We’ll Talk About What Works Best for You—For Instance:
- Web-based apps are stored on a server—which means design or content updates can be made instantly on your mobile website
- A native app is an executable program with its code written in the machine language of the hardware platform it runs in—like a smartphone
- Because a native app is written for a specific platform, it runs faster than a web app—there’s no translation process slowing it down
- Being platform-specific enables a native app to take advantage of other technology available on the same platform—so, if it’s a mobile app, it can interact with the GPS on the mobile device, for example
There’s more to discuss. Including: will your mobile presence be driven by marketing, or interactive engagement? Why not marketing that’s interactive? Yes, we can do that.