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Race To The Top Newsletter
A Great Ride & Great Read
Our newsletter, Race to the Top, is our pushback on the dismal Race to the Bottom taking place in our Automotive Aftermarket industry. As an industry thought leader, we’re committed to redirecting the race upward. And we understand the Race to the Top is not a sprint, but a marathon. Our OE-quality newsletter is one of the vehicles we’re using to share insights and tools that promote excellence across the Automotive Aftermarket. We’re making the Race to the Top. You in for the ride?
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...read more