Raybestos Powertrain

Raybestos Powertrain has a long history as leading manufacturer and supplier of premium OE and aftermarket transmission parts. To grow its share in today’s expanding digital marketplace, Raybestos required a web presence that promoted its industry position as product innovator—and the functionality to quickly and seamlessly lead users to the parts they needed.

We Retooled and Upgraded their Website:

Responsive design enabled users to access the new site via desktop, laptop, tablet, or smartphone. A key enhancement and conversion driver was making the “Find Your Parts” process faster and easier:

  • By YMME drill-down
  • By transmission codes
  • By VIN
  • By torque components needed
  • By cross-referencing using manufacturer’s part number
  • By Raybestos part number

Additional user-friendly enhancements:

  • Presence of brand continuity throughout product pages
  • Easy access to images, specifications, coverage, and features/benefits
  • Full-site search capability to quickly locate information
  • Updated FAQs
  • Addition of Tech Tips for professional installers
  • Simple access to social media platforms, creating an easy way for users to join the Raybestos Powertrain conversation

Results:

  • Major SEO impact
  • New CMS structure enhanced brand position across Search Engines
  • Increased Social Media presence
  • Improved interactive and responsive access due to new and updated features
  • Blog content geared toward interests and needs of automotive professional
  •  FAQs
  • Tech Tips
  • Increased product turns by streamlining the parts search process—improving the ease and increasing the speed